CUOIO DI TOSCANA PRESENTS THE FIRST COLLECTION OF SOLE LEATHER SUNGLASSES
TO MARK INTERNATIONAL EARTH DAY, CUOIO DI TOSCANA ENTERS THE EYEWEAR MARKET WITH A SUSTAINABLE LIMITED-EDITION CAPSULE MADE IN ITALY
Milan, 22 April 2021. There is a new way of looking at the Earth: consciously, attentively and above all respectfully to protect it and to guarantee a future for the new generations. Looking at it in a sustainable manner because there is no planet B, according to a philosophy that has always been one of the defining values of Cuoio di Toscana, whose commitment to the environment finds new interpretations every time, regardless of trends and style.
This is the background to the launch of the Consortium’s sustainable collection of sunglasses, which, to mark World Earth Day on 22 April, will enable its exclusive limited-edition models to be pre-ordered. Choosing this particular date stems from the desire to emphasise, once again, the importance of conscious choices, especially when it comes to fashion, which is currently one of the most polluting industries, and which can and must focus on production with a low environmental impact, capable of making innovation and the economy truly circular.
The capsule collection of sunglasses is part of Twenty21, the collection with which the Consortium made its debut in the womenswear sector during Milano Moda Donna’s last FW2021, in a project with an eco-friendly soul, created in collaboration with Simone Guidarelli and applied to clothing and accessories. Innovative capacity, historic expertise and, of course, sustainability are at the heart of a collection which has chosen a naturally green material usually used for making shoe soles to transform it into a vegetable- tanned fabric that is tailor-made and signed by a characteristic floral print from which the sole leather-framed sunglasses also come to life.
Nine unique limited-edition pieces, produced by the expertise of Tuscan craftsmen, whose shapes – squares, butterflies, macro rectangles – reinterpret a distinctly Seventies inspiration, with an unusual and beautiful over-the-top design capable of giving charm and verve without losing originality. All in the name of a unique personality and strong colours which give boldness and style to every face.
A revolutionary capsule whose vintage and sustainable allure represents a definite aesthetic choice, perfect for looking at the first days of sun with a new perspective.
Pre-order available from 22 April 2021 by contacting email@example.com